For any business to make it, word about it needs to be out in the world. Not just any sort of word will do. Well thought out and carefully cultivated word is crucial when you’re a small business starting out. This is where a good marketing campaign is needed.
When it comes to building an effective marketing campaign, it’s important to get your ducks in a row. So today, we’ll be discussing some questions you need to ask yourself before you form or launch your marketing campaign.
What am I selling?
If there’s anyone who’s going to know your product or service, it should be you. List down clear descriptions of your product. These are usually the best questions to ask:
- What is it?
- What does it do?
- How is it used?
- How sturdy is it?
- How do you care for it?
Clarifying the answers for these questions will help you build concise explanations for your product. No one wants to read 4 paragraph explanations. The more simplistic your description, the better hold on the attention of your clients you’ll have.
Who am I selling this to?
If you don’t know who your target audience is, you’re in trouble. The best crafted marketing campaigns all make use of their target demographic. If the audience are parents and their children or if they’re young professional adults, your ad campaigns needs to have those people in mind.
When you finalize who you want to sell the product to, test out which approach is best for your business. One of the common mistakes that most small business make is to cast a general net regarding their marketing and just hoping to land something within that net.
What method of marketing am I going to use?
Not all campaigns are similar. With mobile overtaking desktop in terms of the number of websites viewed, it really is time for small businesses to get serious about making their websites and blogs mobile-friendly. But that’s not the end of the road to mobile.
While email marketing is certainly not new, many marketers hold the mistaken belief that it’s an old-school tactic that is no longer relevant. However, statistics have shown that email is still a viable marketing tool. Those who use email to provide relevant, helpful content like links to blog content, industry news, DIY guides, etc. will find that email is still very effective at creating and nurturing customer relationships. Staying with your quality email marketing program while many others are discarding theirs will set you apart from the competition.
With mobile video consumption growing at a rate of 100 percent every year and 92 percent of mobile video consumers sharing videos with others, it’s easy to see that there is great power in video content marketing. And, in addition to the more traditional static video content, smart small business marketers will begin to incorporate the use of live video in their video marketing mix.
Should I have a business blog?
You may already publish a business blog; and if you don’t, you should. If you do have a blog, chances are that you don’t give it the kind of attention it needs to be considered an expert blog by those who read it. The sad truth is, most small business owners and marketers simply don’t have the time, inclination, or skills required to create the quality of content necessary for an expert blog. Most just focus on incorporating good keywords and phrases in the interest of search engine optimization. The content quality, from the reader’s perspective, is often mediocre at best. The way to take your blog to an expert level is to either focus more on creating quality content yourself, or invest in hiring a freelance writer with some industry expertise to create higher caliber blog posts. Relatively few ever consider doing this, but those who do rise above the competition in the battle for online credibility.